Bangladesh Center for Communication Programs (BCCP)

ORGANIZATION : Bangladesh Center for Communication Programs (BCCP)
CONTACT PERSON: Mohammad Shahjahan
COUNTRY : Bangladesh
CONTACT : zsultana@bangladeshccp.org
WEBSITE : www.bangladesh-ccp.org

Launched in 2013, Bangladesh Knowledge Management Initiative (BKMI) is a USAID-funded three-year project of the non-profit Bangladesh Centre for Communication Programs (BCCP) which was established in 1996. BKMI has developed a Health, Population and Nutrition (HPN) Behaviour Change Communication (BCC) e-Toolkit for field workers which is a digital library of high quality BCC material (print and audiovisual) vetted by technical experts as well as field workers (FWs). It is designed to be used as a resource for field workers when doing motivation, health education and counselling with their clients. The benefits include:

• It is a one-stop source for flip charts, posters, leaflets, job aids, videos, and other BCC materials;

• It can help make counselling more responsive to the client’s needs, and make it more effective.

• It can strengthen field workers’ and service providers’ knowledge on health, FP and nutrition.

• Mobile devices are easily available all over the country so the Android version can be used widely.

The e-Toolkit is available in three versions: Android, Online and Offline. After testing the Toolkit through a pilot project engaging 300 field workers (150 Health Assistants and 150 Family Welfare Assistants) in 2 upazilas (sub-districts), BKMI has now scaled-up to enable field workers of Government, NGOs and INGOs in Bangladesh use the tool kit. The eToolkit is now being disseminated through the government in 425 upazilas and is being used by 24,000 field workers. NHSDP, a NGO is also disseminating the toolkit through its 392 clinics in all 64 districts of Bangladesh. Plan is also underway to disseminate the toolkit trough Access to Information (A2I) channel under the Prime Minister’s Office. The e-Toolkit has proved to be an extremely effective digital tool for dissemination of high quality HPN behavioural change communication to communities at a low cost.