Safa is a non-profit social venture working for socio economic empowerment of minority women through livelihood and education. Safa provides livelihood trainings such as tailoring and embroidery skills that generate a source of income for the women selling handmade products.
works on socio economic empowerment of women through skill trainings, capacity building programs and sponsoring English medium education of girls. The organisation aims to move illiterate and semi-literate women from Muslim minority groups to become secondary income earners in families through tailoring, teaching, marketing skills. The website of Safa generates business, helps in finding raising and volunteer acquisitions. Safa also customises products ranging from plain cotton, yoga mats to velvets with embellishments, embroidery or bead work from network of urban women self-help groups and sourced from rural and urban skilled artisan co-operatives. A mutual growth process is ensured between rural market expertise and urban skills. Safa also create awareness in communities through public service announcements using mobile technology. The program ‘Raabta’ (Urdu word which means connection) reaches out to 900 beneficiaries – twice a week in the form of an incoming call which gives them nuggets of information on Government schemes, new policies, scholarships, health etc.