Society for Development and Activities (Project KHEL)

Society for Development Activities is a Lucknow-based non-profit that tries to provide important life skills such as leadership, teamwork, decision-making and soft skills for interpersonal communication to disadvantaged children through the medium of sports. At present it is working with almost 1,000 children every week under its Made in Maidaan programme, and thousands of other children throughout the year via other programmes based on menstrual health management, child sexual abuse, and teenager issues. It works with adolescents in and around Lucknow and has also started partnering with organisations from other states in India. Its vision is development of its programmes especially through digital means to spread awareness about the issues that adolescents face on a regular basis, work together with the community to bring about change through our programmes and also through education via social media.

Social media is the organisation’s primary channel of communication with the world. Almost on a daily basis, it connects with the people from over 40 countries through its presence on Facebook, Twitter, Instagram, and Youtube. It currently has over 35,000 people who follow it across various social media platforms, out of which more than 95% of the people that the organisation interacts with live outside Lucknow.

Through social media it has shared stories of change that they have witnessed through their various programmes that are based on the concepts of power of play, menstruation, child sexual abuse, and teenage issues.

Red Spot is the organisation’s programme to spread awareness about menstruation, and social media is one of the primary channels by which it reaches out to people to talk about this important issue which is still a taboo.

It has also partnered with Gudville Shopping under which they benefit from funds that are accrued when supporters/ shoppers perform a support action or participate in Gudville Shopping.