Initiative: VIRSA
Organisation Routes 2 Roots
Country: India
Website: www.routes2roots.com
Routes 2 roots is a non-profit organization with pan India presence. Since their inception in 2004 they have been dedicated to promoting art, culture and heritage to children and common people. Their prime objective is to strengthen cultural ties and spread the message of peace and unity throughout the world. To date, they have hosted over 150 international events, exhibitions and concerts. All these events were non- ticketed to promote en masse participation and cultural exchange. Their Flagship project “VIRSA” – launched in 2016, is one of the largest digitally enabled interactive cultural movement in the world, currently impacting two crore students of 20,000 schools in every corner of the country. This program is specifically designed to preserve India’s performing arts and culture.
