The jury will look for distinct goals, inventive and efficient implementation, and concrete and measurable outcomes.
- Content & Services: Quantify the quality of content and services delivery, the relevance of content and its utility value.
- Impact & Sustainability: The social impact & the commercial viability of the application/product.
- Functionality/Navigation: User-friendliness & interactive nature of the application & its features.
- Interface & Visual Design: Usability as well as the Design of applications and devices having larger user preference, and aesthetic value with multimedia.
- Target audience & strategy: Information on the intended audience, the overall approach to reach them, and the strategy to achieve the intended objectives.
- USP & Strategic Value/Features: Uniqueness of the idea & the easiness of strategy replication.
- Execution & Implementation: Procedures of carrying out & executing the innovation, and idea according to the market demand.
- Details of any challenges faced and how these were overcome: Uniqueness of the difficulties encountered and solutions found. Also the end results of overcoming these difficulties
- Accessibility: Cost-effectiveness matching social and economic capital of different user groups with diverse needs in different income brackets.
- Overall Experience: The user base & overall user experience regarding the application/content.