Organisation: Salaam Namaste Community Radio
Initiative: Art Manthan
Website: www.salaamnamaste.in
Location: Uttar Pradesh, India
Art Manthan is the programme on Salaam Namaste Community Radio — a community radio station catering to numerous communities since 2009. The programme, Art Manthan, shares stories of the Indian art to promote local heritage and culture. By sharing the history, the local and global relevance, and skills utilised to produce the artwork, the objective is to inspire current generation to learn about their culture and for artisans to potentially make a livelihood from the similar skillset.
There are regular workshops hosted by Salaam Namaste Community Radio for artisans and students to learn the craft and compete in the community.
Through this initiative, Indian art form, heritage, and artisans; all attract public attention with the artisans receiving monetary compensation for their work.