Initiative: Mera Vote Mera Desh
Organisation: Association for Democratic Reforms
Association for Democratic Reforms (ADR) came into existence with the aim to combat corruption and criminality in the political system, and create an environment of accountability amongst the country’s leadership. ADR has contributed extensively towards increasing voter awareness, ensuring transparency, and strengthening democratic elements in the political arena. The rationale behind this initiative is to arrest the increasing trend of candidates with tainted reputations being elected to the legislature and
to ensure that voters exercise their franchise in an independent and informed manner. The campaign is characterized by extensive activities in almost all the states aimed at enhancing voters’ awareness to reduce the effect of crime and money in elections.